{"id":2861,"date":"2024-08-07T15:36:34","date_gmt":"2024-08-07T18:36:34","guid":{"rendered":"https:\/\/www.fiemg.com.br\/associativismo\/noticias\/centro-internacional-da-fiemg-promove-capacitacao-em-exportacao-via-marketplace\/"},"modified":"2024-08-07T15:36:40","modified_gmt":"2024-08-07T18:36:40","slug":"centro-internacional-da-fiemg-promove-capacitacao-em-exportacao-via-marketplace","status":"publish","type":"noticias","link":"https:\/\/www.fiemg.com.br\/associativismo\/noticias\/centro-internacional-da-fiemg-promove-capacitacao-em-exportacao-via-marketplace\/","title":{"rendered":"Centro Internacional da FIEMG promove capacita\u00e7\u00e3o em Exporta\u00e7\u00e3o via Marketplace"},"content":{"rendered":"\n

<\/p>\n\n\n\n

O Centro Internacional de Neg\u00f3cios (CIN) da FIEMG promove, nos dias 13 e 14 de agosto, a capacita\u00e7\u00e3o em \u201cExporta\u00e7\u00e3o via Marketplace\u201d. As aulas ser\u00e3o online, por meio da plataforma Microsoft Teams, das 15h \u00e0s 18h.<\/p>\n\n\n\n

O curso visa oferecer aos participantes os principais conceitos que envolvem marketplace, suas aplicabilidades e ferramentas, al\u00e9m de mostrar estrat\u00e9gias que auxiliem na inser\u00e7\u00e3o de micro ou pequenas empresas no mercado internacional por meio da utiliza\u00e7\u00e3o do marketing digital e da plataforma de vendas on-line.<\/p>\n\n\n\n

Entre os conte\u00fados que ser\u00e3o tratados no curso est\u00e3o:<\/p>\n\n\n\n

1. Introdu\u00e7\u00e3o \u00e0 Exporta\u00e7\u00e3o Digital
2. Modalidades de E-commerce
3. E-commerce vs. Marketplace
4. E-commerce Cross Border\u00a0\u00a0
5. Dropshipping
6. B2B vs. B2C vs. B2B2C
7. Exporta\u00e7\u00e3o em Consigna\u00e7\u00e3o\u00a0
8. Exporta\u00e7\u00e3o Simplificada vs. Formal
9. Considera\u00e7\u00f5es sobre estoque no exterior
10. Marketplaces B2B:
a. Gest\u00e3o receptiva e proativa nos Marketplaces B2B<\/em>
b. Introdu\u00e7\u00e3o ao Alibaba.com<\/em>
c. Atendimento: Prontid\u00e3o e qualifica\u00e7\u00e3o<\/em>
d. Atendimento: Acompanhamento<\/em>
e. Prospec\u00e7\u00e3o Ativa<\/em>
f. OEM\/ODM<\/em>
g. Campanhas de An\u00fancios Patrocinados no Alibaba.com (KWA)<\/em>
11. Marketplaces B2C:
a. Introdu\u00e7\u00e3o \u00e0 Amazon.com<\/em>
b. Pesquisa de mercado e Plano de Neg\u00f3cios\u00a0<\/em>
c. Registro de marca e conte\u00fados estrat\u00e9gicos<\/em>
d. Cria\u00e7\u00e3o de Cat\u00e1logo<\/em>
e. Log\u00edstica e Gest\u00e3o de Suprimentos (FBA e FBM)<\/em>
f. Impulsionamento na Amazon.com<\/em><\/p>\n\n\n\n

As inscri\u00e7\u00f5es podem ser realizadas neste link<\/a>, onde tamb\u00e9m est\u00e3o dispon\u00edveis todas as informa\u00e7\u00f5es sobre o evento.<\/p>\n\n\n\n

Capacita\u00e7\u00e3o em Exporta\u00e7\u00e3o via Marketplace<\/strong>
Data:<\/strong> 13 e 14 de agosto de 2024
Hor\u00e1rio:<\/strong> 15h \u00e0s 18h
Local:<\/strong> Online, via Microsoft Teams (o link ser\u00e1 disponibilizado ap\u00f3s inscri\u00e7\u00e3o)
Clique aqui e fa\u00e7a sua inscri\u00e7\u00e3o<\/a><\/p>\n\n\n\n

Tha\u00eds Mota<\/em>
Imprensa FIEMG<\/strong><\/p>\n","protected":false},"featured_media":2751,"template":"","categories":[5],"tags":[159,231,73,161,46,762],"class_list":["post-2861","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-capacitacao-empresarial","tag-capacitacao","tag-centro-internacional-de-negocios","tag-cin","tag-exportacao","tag-fiemg","tag-marketplace"],"acf":[],"yoast_head":"\nCentro Internacional da FIEMG promove capacita\u00e7\u00e3o em Exporta\u00e7\u00e3o via Marketplace - Associativismo<\/title>\n<meta name=\"description\" content=\"Evento \u00e9 online e acontece nos dias 13 e 14 de agosto\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiemg.com.br\/associativismo\/noticias\/centro-internacional-da-fiemg-promove-capacitacao-em-exportacao-via-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centro Internacional da FIEMG promove capacita\u00e7\u00e3o em Exporta\u00e7\u00e3o via Marketplace - 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