{"id":2421,"date":"2024-06-12T10:13:43","date_gmt":"2024-06-12T13:13:43","guid":{"rendered":"https:\/\/www.fiemg.com.br\/iel\/noticias\/fiemg-sediou-workshop-sobre-neuromarketing-para-ampliar-vendas-e-compreensao-do-consumidor\/"},"modified":"2024-06-12T10:52:32","modified_gmt":"2024-06-12T13:52:32","slug":"fiemg-sediou-workshop-sobre-neuromarketing-para-ampliar-vendas-e-compreensao-do-consumidor","status":"publish","type":"noticias","link":"https:\/\/www.fiemg.com.br\/iel\/noticias\/fiemg-sediou-workshop-sobre-neuromarketing-para-ampliar-vendas-e-compreensao-do-consumidor\/","title":{"rendered":"O Futuro do marketing come\u00e7ou em Belo Horizonte"},"content":{"rendered":"\n<figure class=\"wp-block-image alignleft size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"430\" src=\"https:\/\/www.fiemg.com.br\/iel\/wp-content\/uploads\/sites\/13\/2024\/06\/iel.jpg\" alt=\"\" class=\"wp-image-2422\" srcset=\"https:\/\/www.fiemg.com.br\/iel\/wp-content\/uploads\/sites\/13\/2024\/06\/iel.jpg 567w, https:\/\/www.fiemg.com.br\/iel\/wp-content\/uploads\/sites\/13\/2024\/06\/iel-300x228.jpg 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<p>Nos dias 7 e 8 de junho foi realizado na sede da FIEMG, o evento &#8220;O Futuro do Marketing Come\u00e7a em Belo Horizonte&#8221;. O workshop foi voltado para gestores, vendedores, empres\u00e1rios e empreendedores que buscaram aumentar suas vendas atrav\u00e9s de t\u00e9cnicas e ferramentas de Neuromarketing, ampliando seu entendimento sobre os consumidores e como eles tomam suas decis\u00f5es de compra. O p\u00fablico estimado foi de 100 participantes.<\/p>\n\n\n\n<p>A realiza\u00e7\u00e3o foi uma parceria entre Instituto Euvaldo Lodi (IEL) e o Instituto Brasileiro de Neuromarketing e Neuroeconomia (IBN). O evento teve como objetivo disseminar conhecimentos sobre o comportamento humano no contexto das escolhas e decis\u00f5es de compra.&nbsp;<\/p>\n\n\n\n<p>A programa\u00e7\u00e3o do evento incluiu palestras e experi\u00eancias pr\u00e1ticas que discutiram temas como Neuromarketing, NeuroStorytelling e Neuroci\u00eancia, entre outros.<\/p>\n\n\n\n<p>O evento contou com a presen\u00e7a de renomados especialistas, incluindo Lautre Alencar, Airton Rodrigues e Pedro Camargo. O workshop &#8220;O Futuro do Marketing Come\u00e7a em Belo Horizonte&#8221; representou uma oportunidade \u00fanica para os profissionais que desejaram se atualizar e explorar as mais avan\u00e7adas t\u00e9cnicas de Neuromarketing, visando n\u00e3o apenas aumentar suas vendas, mas tamb\u00e9m compreender profundamente os gatilhos e decis\u00f5es de compra dos consumidores.<\/p>\n","protected":false},"featured_media":2422,"template":"","categories":[15],"tags":[91,97],"class_list":["post-2421","noticias","type-noticias","status-publish","has-post-thumbnail","hentry","category-desenvolvimento-industrial","tag-fiemg","tag-iel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O Futuro do marketing come\u00e7ou em Belo Horizonte - IEL<\/title>\n<meta name=\"description\" content=\"FIEMG sediou workshop sobre Neuromarketing para ampliar vendas e compreens\u00e3o do consumidor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiemg.com.br\/iel\/noticias\/fiemg-sediou-workshop-sobre-neuromarketing-para-ampliar-vendas-e-compreensao-do-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Futuro do marketing come\u00e7ou em Belo Horizonte - 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